Playing Golf Can Be Good for Business

Debbie WaitkusBusiness of Golf, Corporate Golf, Educational Resources, Game Improvement

It is no secret that people like doing business with people they know, and one of the best places for getting to know someone is a golf course. But, if you think large business deals or sales are made on a golf course, think again. More commonly, a golf outing is a catalyst for developing and enhancing relationships that lead … Read More

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6 Easy Ways to Keep Pace of Play

Debbie WaitkusBusiness of Golf, Corporate Golf, Educational Resources, Game Improvement

“Pace of play” is a hot topic for new and professional golfers alike. Professionals playing slowly can be penalized and may even lose money. As a new golfer, you might fear that being a straggler could cost you another invite to play. If you’re playing with clients or coworkers, you might even worry that it will indirectly cost you money, … Read More

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News You Can Use when Writing a Press Release

Emmy Moore MinisterEducational Resources, Golf Media

Crafting the perfect press release is considered by some – an art – and what follows is a boost in your PR and marketing efforts. If you are not an artist, here are 7 tips to get your press release up to par. 1. Be concise. It will increase the chance of your news release being read. 2. Keep it to one page. … Read More

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Another Solheim 2015 Opinion by Kay McMahon

Kay McMahonGolf Media, Women & Golf

The Solheim Cup is the women’s equivalent to the men’s Ryder Cup, where the USA versus Europe’s top golf professionals compete in a three day match play format that stirs nationalism on both sides of the Atlantic in this biennial event. Yet controversy seems to be the talk of the globe in this Solheim 2015 event. Everyone seems to have an … Read More

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Golf Show For Women

Christina RicciIndustry Reports

SLRG with Christina Ricci and special thanks to Matt Corey and the EWGA for their participation. Provide a means to profile target audience demographics, golf habits, lifestyle related habits and new media usage to support the program development of “Road to More Pars” Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an age where marketers need … Read More

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A Fresh Look at Advertising Effectiveness Research

Christina RicciIndustry Reports

SLRG is often called upon to evaluate the efficacy of print, television and online advertising for clients in the sporting goods, media and travel industries. This whitepaper outlines the methodological departure point from which our firm looks to conduct this research on an adhoc or continuous basis. Contact us to find out more about how we can maximize the impact … Read More

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Golf 2.0 Connecting with Her Playbook

Christina RicciIndustry Reports

As part of the golf industry’s ongoing Golf 2.0 strategic plan to grow the game, this document presents cutting edge research and strategies to build women friendly golf facilities. The playbook includes numerous references to SLRG research on creating a more welcoming environment for women. Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an … Read More

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2013 Wharton School Round Up

Christina RicciIndustry Reports

Part of the University of Pennsylvania’s Wharton School’s continuing series of sports industry leadership panels, this invitation only event was held on June 12, in conjunction with the 2013 U.S. Open. SLRG President Jon Last moderated a diverse panel of top golf industry thought leaders that included USGA Senior Managing Director Sarah Hirshland, Wasserman Media Group Golf Division President Malcolm … Read More

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2014 Financial Brand Through Sponsorship

Christina RicciIndustry Reports

SLRG President Jon Last was the featured speaker at the April 3, 2014 FCS event at the New York Yacht Club. His presentation spoke to effective ways to measure sports sponsorship return on objectives. Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an age where marketers need to understand the mindset of the consumer, … Read More

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2014 ING Conference: Golf Market Trend Watch

Christina RicciIndustry Reports

  As the keynote speaker at the 2014 International Network of Golf Conference, SLRG President Jon Last spoke of twelve key trends that all marketing through golf should be mindful of. Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an age where marketers need to understand the mindset of the consumer, Sports and Leisure … Read More

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