Another Solheim 2015 Opinion by Kay McMahon

Kay McMahonGolf Media, Women & GolfLeave a Comment

The Solheim Cup is the women’s equivalent to the men’s Ryder Cup, where the USA versus Europe’s top golf professionals compete in a three day match play format that stirs nationalism on both sides of the Atlantic in this biennial event. Yet controversy seems to be the talk of the globe in this Solheim 2015 event. Everyone seems to have an … Read More

Golf Show For Women

Christina RicciIndustry ReportsLeave a Comment

SLRG with Christina Ricci and special thanks to Matt Corey and the EWGA for their participation. Provide a means to profile target audience demographics, golf habits, lifestyle related habits and new media usage to support the program development of “Road to More Pars” Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an age where marketers need … Read More

A Fresh Look at Advertising Effectiveness Research

Christina RicciIndustry ReportsLeave a Comment

SLRG is often called upon to evaluate the efficacy of print, television and online advertising for clients in the sporting goods, media and travel industries. This whitepaper outlines the methodological departure point from which our firm looks to conduct this research on an adhoc or continuous basis. Contact us to find out more about how we can maximize the impact … Read More

Golf 2.0 Connecting with Her Playbook

Christina RicciIndustry ReportsLeave a Comment

As part of the golf industry’s ongoing Golf 2.0 strategic plan to grow the game, this document presents cutting edge research and strategies to build women friendly golf facilities. The playbook includes numerous references to SLRG research on creating a more welcoming environment for women. Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an … Read More

2013 Wharton School Round Up

Christina RicciIndustry ReportsLeave a Comment

Part of the University of Pennsylvania’s Wharton School’s continuing series of sports industry leadership panels, this invitation only event was held on June 12, in conjunction with the 2013 U.S. Open. SLRG President Jon Last moderated a diverse panel of top golf industry thought leaders that included USGA Senior Managing Director Sarah Hirshland, Wasserman Media Group Golf Division President Malcolm … Read More

2014 Financial Brand Through Sponsorship

Christina RicciIndustry ReportsLeave a Comment

SLRG President Jon Last was the featured speaker at the April 3, 2014 FCS event at the New York Yacht Club. His presentation spoke to effective ways to measure sports sponsorship return on objectives. Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an age where marketers need to understand the mindset of the consumer, … Read More

2014 ING Conference: Golf Market Trend Watch

Christina RicciIndustry ReportsLeave a Comment

  As the keynote speaker at the 2014 International Network of Golf Conference, SLRG President Jon Last spoke of twelve key trends that all marketing through golf should be mindful of. Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an age where marketers need to understand the mindset of the consumer, Sports and Leisure … Read More

2015 Golf Marketing Trend Watch

Christina RicciIndustry ReportsLeave a Comment

  SLRG President Jon Last’s presentation delivered as part of the 2015 PGA Merchandise Show Education Seminar series, updates a number of key consumer/golfer trends that comprise a succinct guide to help facility operators capture a greater share of customer in the year ahead. Special thanks to Jon Last of Sports & Leisure Research Group. About the Company In an age … Read More

2015 Golf Market Outlook

Christina RicciIndustry ReportsLeave a Comment

  Highlights from the recent Golfer Market Segmentation research conducted with Sports Illustrated Golf Group, along with SLRG’s sixth annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 22nd. Each study was culled from surveys of over 1,000 respondents. More in depth results are also available on … Read More